LOS ANGELES — Traction Ave. Films (www.tractionave.com) is a new live action production company located in the heart of LA’s downtown arts district. The company represents directors across live action, digital production, design and integration disciplines, and will take on commercials, branded content, videogame work, music videos, VR/AR experiences and live events.
Traction Ave. Films launches with a roster of eight directors, all locals to LA: Shane Drake, Christopher Leone, Nick Losq, Michael Norman, Jerry O’Flaherty, Toben Seymour, Ben Tedesco, and design collective StarBeast.
“These directors represent a huge range, from comedy to documentary, animation, cars, virtual reality — even puppets,” says Traction Ave. Films’ partner/EP, Scott Gemmell. “What they have in common is a strong narrative and stylistic sensibility and a contemporary approach to creative problem solving; they’re versed in many different techniques that they can pull from and blend. Clients may come in with a traditional ask, but what these directors deliver won’t be a traditional solution. They’re constantly releasing stuff that captures attention.”
Traction Ave. Films is led by Gemmell, CD/director Nick Losq, executive producer Lloyd D’Souza, and VFX supervisor Chris Clyne. The partners have been collaborating throughout their careers for two decades while working in leadership creative and producer roles at top visual effects and production companies.
The company launches out of StarBeast, their digital design and production company, which has the benefit of supporting Traction Ave. Films’ directors with an extended creative team and resources to help them develop and produce original works from start to finish.