HPA becomes 'Hollywood Professional Association', Seth Hallen elected president
February 17, 2016

HPA becomes 'Hollywood Professional Association', Seth Hallen elected president

INDIAN WELLS, CA — Hollywood Professional Association’s Leon Silverman is stepping down as president of the organization that he helped found to make room for the next generation of leadership and a newly-expanded Board of Directors. In his traditional remarks made during the opening session of the 2016 HPA Tech Retreat, Silverman also announced that the HPA Board has elected Seth Hallen (pictured) to succeed him. 

Hallen, SVP of global creative services at Sony DADC New Media Solutions, has been an HPA Board Member since 2007, working closely with Silverman and the Board on a number of key initiatives and management of the organization. Silverman will continue to serve on the Board of Directors in the newly created role of past president.   

In 2002, Silverman spearheaded a coalition of post production executives to help launch the Hollywood Post Alliance. Originally envisioned as a place where individuals and companies would share information, build a community voice, and provide education, the HPA quickly established its role as an important trade organization. The HPA has grown and taken root under his stewardship, and formalized an alliance with SMPTE in November 2015. 

Silverman, winner of the Lifetime Achievement Award at the HPA Awards in November, 2015, says, “Launching and leading HPA, shoulder to shoulder with a dedicated and impressive board, staff, and volunteers, has been one of the most exciting and rewarding accomplishments of my career. It has been a true honor to work together with so many colleagues within our phenomenal community, especially during these exciting times of industry transition and expansion. With the stability of our organization, especially now that we are part of SMPTE and with the strength of our newly expanded and reinvigorated Board, it is a terrific time to pass the baton to the next generation of capable and committed leadership. Seth is a passionate leader with the focus and vision for the future that is needed to continue the growth of the HPA. Equally important, he is a wonderful friend, and a great team builder. I am proud to be working with Seth and the broadened HPA Board as we head towards a future in which our HPA mission and message is increasingly relevant.” 

Newly elected HPA Board Member Bill Roberts, CFO of Panavision, will assume treasurer responsibilities on the Board of Directors as Phil Squyres steps down from the post he has held since the HPA’s founding. Squyres will remain on the Board. 

The HPA Board of Directors has grown over the past year with a number of key additions, including newly-elected Board members Craig German, SVP studio post at NBCUniversal Media, Jenni McCormick, executive director of American Cinema Editors (ACE); and Chuck Parker, CEO of SohoNet. Wendy Aylsworth, past president of SMPTE, was appointed as SMPTE representative on the HPA Board. Barbara Lange serves as executive director of SMPTE and HPA. The new Board members join Mark Chiolis, Carolyn Giardina, Vincent Maza, Kathleen Milnes, Loren Nielsen, and vice president Jerry Pierce on the HPA Board of Directors.

The Hollywood Post Alliance also formally and officially assumed its new moniker - the Hollywood Professional Association. The organization’s new name was revealed last year at the 2015 HPA Tech Retreat.