Sideshow Studios offering VR previs services
April 29, 2016

Sideshow Studios offering VR previs services

LOS ANGELES — Sideshow Studios (, the 10-year-old, multi-disciplined production and post facility founded by Peter Bailey and Daniel Cordeniz, has added immersive, 360-degree virtual reality pre-visualization services to its list of offerings. The studio is currently producing a previs package for an upcoming music awards show set to air in the Fall. They plan to offer VR and projection mapping for the hospitality, retail and sports spaces, and have a six-year relationship with the Los Angeles Lakers, having produced the intro show that plays at every home game.

For the Fall awards show, Cordeniz created 3D models of the environments, designed the set and motion graphics. The previs allows for precise review of stage design, correct perspective of graphics and performer relationships, and a look at the seating arrangements and audience spacing. Previs also helps with camera and lighting grid and placement, as well as safety concerns dictated by local fire codes.

In addition to launching VR services, Sideshow is partnering with leading television producers and program executives on format development. The studio created an animated previs that facilitated a fast pitch-to-green light for OhSit!, which went on to win the International Rose d’Or Award for Best Game Show.

Sideshow also produced a sizzle reel that helped Apploff Entertainment to secure a 10-episode deal with NBC for Quiz Up. The studio is currently working on projects with producers in Japan, France, the UK and Iceland.