AMSTERDAM — Avid (www.avid.com) announced a number of new products at the IBC Show taking place in Amsterdam. The company has expanded its portfolio with a new production suite and user experience for MediaCentral, the new Avid FastServe next-generation 4K/IP video server family, and the extended Maestro graphics family.
“At IBC2017, Avid is delivering on the promise of the cloud, laid out just five months ago at Avid Connect 2017, to help our customers and the industry at large better manage the disruptive forces that have been bearing down on them for far too long, and achieve new heights in creativity, efficiency and flexibility,” says Avid chairman and CEO Louis Hernandez, Jr. “Coming full circle with all of our introductions this week at IBC, this is precisely what we had envisioned after thousands of industry professionals crystallized their priorities through the inaugural Avid Customer Association vote to guide our strategic priorities. Thanks to their collective voice, Avid is innovating faster than ever to help them solve their most pressing needs, and they should only expect to see us accelerate the pace.”
MediaCentral is Avid’s next-generation media production suite. Completely customizable and modular, the MediaCentral production suite features a cloud-based user experience; workflow modules and apps for editorial, production, news, graphics, and asset management; and a wide array of media services and partner connectors.
MediaCentral|Cloud UX is an easy-to-use and task-oriented graphical user interface that runs on virtually any operating system or mobile device, and is available to everyone connected to the platform.
The company now has certified cloud service offerings on Microsoft Azure for news, post, and asset management.
New Media Composer innovations including MediaCentral|Panel for Media Composer, Media Composer I Cloud VM and Media Composer|Cloud Remote for greater deployment flexibility.
Integrated Microsoft Cognitive Services, which applies the latest machine-learning algorithms to content libraries, automatically indexes content to extract streams of time-based metadata.
Sibelius|Cloud Sharing service (included with Sibelius 8.7) enables composers to share music scores to their own personal cloud space, embed scores in a web page, and invite anyone to flip through pages and play compositions using any device.
The Avid FastServe Video Server Family builds on the rich heritage of AirSpeed and PlayMaker video servers. The Avid FastServe family is tightly integrated into the Avid MediaCentral platform as part of a comprehensive UHD/4K workflow.
The Maestro Graphics Family is now a more unified and powerful graphics product line-up that has deeper integration with Avid MediaCentral, enabling content creators to work faster and more efficiently.
New MediaCentral solutions for post production enable small and mid-sized creative teams to enhance collaboration and deliver their best work faster, as well as work more efficiently with 4K and other demanding formats.
Avid Artist|DNxIV is a peripheral offering with a wide range of analog and digital I/O to plug into today’s diverse media productions. It works with a broad spectrum of professional Avid and third-party video editing, audio, visual effects, and graphics software.
Avid NEXIS|Pro storage now scales to 160TB – twice its previous capacity – giving small post facilities the ease-of-use, security, and performance advantages enjoyed by larger Avid NEXIS customers.
And Avid NEXIS|E2 storage now supports SSD drives to deliver the extreme performance required when working with multiple streams of ultra-high-resolution media in realtime. Additionally, Avid NEXIS Enterprise systems now scale to 4.8PB of raw storage, leveraging new 100TB Media Packs.