LONDON — IBC announced details for its Big Screen program, which will be taking place in a specially-built auditorium at September’s IBC show in Amsterdam, featuring the latest in cinema technology. With the latest Dolby Vision imaging and Dolby Atmos immersive audio sound installation, the four-day program examines and demonstrates the hottest topics, themes, and insights surrounding the art, science, and business of cinema.
As well as being the home of the Big Screen program, the auditorium will screen in Dolby Vision and Dolby Atmos, Baby Driver, the acclaimed Edgar Wright feature from 2017.
The program for 2017 is an insightful examination of the future of cinema. From virtual reality in cinema to laser and camera assessments, visitors will get up to speed on evolving technology and how this impacts the business of cinema.
Highlighted sessions include:
September 16: 11:00-12:30
- Future camera and display technologies and applications leading to AV/VR, immersive media and holography. Known for his work on X-Men, leading cinematographer, VFX supervisor and author David Stump, and Light Field Lab’s Jon Karafin (Alice in Wonderland and Transformers), light field visionary and motion picture technology innovator, will discuss how content creators can explore and be empowered with these new methods and technologies.
September 15: 16.00 – 17.00
- Event cinema on steroids: shooting and delivering HDR and immersive audio alternative content to the Big Screen. This session will look at sports’ largest global event the UEFA Champions League football final that took place in Cardiff on June 3, 2017. BT Sport achieved the mammoth task of shooting and broadcasting this event in both HDR and immersive audio live to homes and for the first time to a cinema screening room. The session will screen highlights of the broadcast in the Dolby Vision and Atmos-equipped Big Screen Auditorium. Speakers from BT Sport, Dolby and Event Cinema Association will explore how the boundaries of theatrical and non-theatrical disciplines are merging.
September 18:
The business of cinema will be explored and debated during the International Business Insights sessions that take place on the 18th.
Highlights include:
- Who is your cinema audience in 2017? This session focuses on new and cutting-edge research that examines the movie going behaviours and attitudes of key audience segments – Millennials, families and older adults. Chaired by Patrick von Sychowski, Editor of Celluloid Junkie, with speakers from UNIC, Devicescape and Movio.
- The Digital Journey of a Cinemagoer – exploring how the customer journey is evolving and what the cinema industry needs to do to break through to today’s audiences and drive measureable business results. Speakers come from Vue Netherlands, Nordisk Film Cinemas and Gruvi.
- Innovation and the Big Screen Experience – this session looks at recent innovations such as 4DX and VR and the potential impact on cinema going, including asking whether these new technologies will increase attendance and probability or if they are they short lived novelties.