PFT showcasing Dax Production Cloud software
April 23, 2017

PFT showcasing Dax Production Cloud software

LAS VEGAS — Prime Focus Technologies (, the technology arm of Prime Focus, is showcasing its new Dax Production Cloud software at NAB 2017. Based on Dax with Digital Dailies, and part of the company’s flagship product Clear Media ERP, Dax Production Cloud improves workflow efficiency by centralizing assets into a single repository which can be securely accessed by authorized stakeholders throughout the content lifecycle.

DAX Production Cloud allows the use of same system for both dailies and post production workflows. It enables editorial, creative agencies, VFX and localization vendors to collaborate, service and distribute media, all on the same software.
“The ability to handle high-res content through the same interface opens up doors to a whole new level of automation within the production supply chain,” says Patrick Macdonald-King, president, Americas, Prime Focus Technologies. “It effectively bridges the gap between production, broadcast and studio operations, enabling instant access to high-res content, in DNX or Pro Res, directly from the set with the capability to create a multitude of formats for downstream promotional, marketing and publicity use cases from one system.”
With high-res content on the system, users can have seamless access to other Clear modules like Promo Operations that allow end-to-end business process orchestration for promo creation, including automation of promo versioning using Adobe Premiere Pro CC. The promo operations module is aimed at solving the media logistics challenge and automating workflows to manage vendors involved in the process of versioning promos from studios to broadcasters to digital organizations.