NEW YORK — Pond5 (https://www.pond5.com), the online marketplace for professionally produced photo, video and audio content, has announced a new Global Partner Program that’s designed to deliver multiple benefits to creatives. The program is launching with Adobe as the inaugural partner, and will give Adobe Creative Cloud users direct access to the Pond5 collection of royalty-free stock footage and creative assets via Adobe Stock.
Pond5 artists now have the opportunity to resell their content to a significantly wider market, while Adobe users will be able to access this content seamlessly, as it is integrated within Premiere Pro and After Effects. Pond5’s library, which includes videos assets covering everything from aerial to healthcare to art & fashion, will enhance Adobe Stock’s offering of 75 million assets.
According to the Pond5 Website, the Global Partner Program “will distribute your works to a group of hand-selected resellers and high-volume customers who have not previously used the Pond5 marketplace. Deals that are part of the Global Partner Program will be negotiated on a case-by-case basis. These partners tend to have high-volume demands and require custom indemnification and standardized pricing to manage their budgets. We will likely pool content within a similar price range for buyers based on their budgets, commitments, and licensing needs. Deals sold as part of this program may also include extended licenses, which will generate additional revenue for participating artists.”
Participating artists benefit from one-click upload to multiple marketplaces around the world. As new partners are rolled out, their content will be further promoted. Revenue share is virtually equivalent to submitting directly to Pond5, without the hassle of duplicate submissions. Artists also get access to special Pond5 marketing slots and promotions, as well as the ability to earn additional royalties from sales of extra indemnity and additional user seats sold in conjunction with their work.