Sony touts 'fastest' SD cards
February 23, 2017

Sony touts 'fastest' SD cards

PARK RIDGE, NJ — Sony is increasing the speed and efficiency of their SD card lineup with the new SF-G Series. The SF-G Series of SD cards offer enhanced features optimized for professional photographers, DSLR and mirrorless camera users and videographers.
With a write speed of up to 299MB/s, enabled by Sony’s firmware, the SF-G Series will be the world’s fastest SD cards. The quick write speed supports maximum performance of digital imaging devices, contributing to longer continuous shooting of high-resolution images with UHS-II supporting cameras. It also contributes to a shorter buffer clearing time so users won’t miss a critical moment. 
Using Sony’s algorithm, the cards prevent the decrease of data-writing speeds and contributes to the camera’s ability of successive high speed shooting. The cards also feature a read speed of up to 300MB/s. Paired with a memory card reader, the cards can transfer large volumes and file sizes to a computer very quickly, contributing to a more efficient workflow for professionals. 
“Available in 32GB, 64GB and 128GB capacities, the SF-G Series offers options that ensure high-performance, high speed  and reliable shooting,” says Viviano Cantu, vice president, product marketing, Sony Americas Media and Energy Group. “As the continuous shooting of higher-resolution images and adoption of 4K video with DSLR and mirrorless cameras increases, the inherent need for larger, faster and more dependable cards becomes apparent. A longtime leader at the forefront of professional media, Sony has met these growing demands with the debut of the SF-G Series, which offers industry leading performance.”
Sony’s SD cards are extremely reliable and durable, with water proof and anti-static capabilities to keep content safe. Additionally, Sony’s free downloadable File Rescue software allows for the recovery of photos and videos, including RAW images and 4K XAVC-S video files, that may have been accidentally damaged or deleted.  
The SF-G Series is planned to be available in Spring 2017.