INDIAN ORCHARD, MA — GYK Antler recently created a stop-motion campaign for Cedar's promoting the new organic toppings used in the company’s hommus.
The multi-spot campaign includes the Mediterranean, Balsamic, Jalapeno, Roasted Red Pepper and
Garlic spots. In each :15 commercial, the spot opens with a graphic that states: “We’ve Topped Ourselves”. The natural ingredients spell out the word ‘organic’ on a tabletop and then move their way into the container. The lid goes on and after a spin, comes off again, where hands are seen reaching across the table and dipping healthy snacks into the hommus.
GYK shot the spots using Canon 5D cameras with a combination of 35mm f/1.4 L and 50mm f/1.2 L lenses. An Apple MacBook Pro running Adobe Lightroom Classic, Premiere Pro and Photoshop was used for post production, along with Canon EOS Utility 3.