NEW YORK CITY — Boutique post production studio The Underground (http://theundergroundny.com) has launched in Manhattan, led by creative director Nic Seresin and executive producer Yvonne Apollonio. The studio specializes in 2D and 3D VFX, color grading, on-set supervision, editorial and design for commercials and branded content.
The Underground embraces a lean and adaptive business model, working with a curated lineup of freelance talent to scale their team for projects of all scopes and sizes. Their boutique approach allows them to keep artistry front-of-mind. Upcoming work includes projects for Lifetime and American Express.
“Nic Seresin is a very talented artist who has worked with some of the best directors in the world at the most prominent VFX houses in Europe and the US,” says Apollonio. “I admire his ability and technique, and I also enjoy his easy-going nature and great sense of humor.”
“It’s exciting to be a part of a boutique shop that allows me to have creative collaboration across many fields, from edit to VFX, finishing and everything in between,” adds Seresin. “We are small and nimble with big ambitions to do truly amazing work across all aspects of VFX.”
As creative director, Seresin will oversee the creative vision for The Underground and serve as the lead artist, working directly with clients to bring their visions to life. He spent 20 years crafting dynamic visuals in advertising, film, music video and digital work. Originally from the UK, his family is steeped in the film and advertising world, luring him in at an early age. Seresin has worked at some of the industry’s top shops in both London and New York, including The Mill, MPC, Method Studios, Quietman and Smoke & Mirrors. His work has earned numerous industry accolades. As a VFX supervisor and Flame artist, Seresin has collaborated with some of the industry’s top commercial directors, including Spike Lee, Tim Burton, Michel Gondry, Dougal Wilson, Rupert Sanders, Tony Kaye, Jonathan Glazer and Ulf Johansson, among numerous others.
Apollonio brings over a decade of experience as a producer in the commercial production space to her role as executive producer at The Underground. Her dual backgrounds as a VFX artist and producer allow her to traverse creative and client perspectives. She started her career as a visual effects artist in Los Angeles. She continued to work freelance while she landed her first producing gig at The Famous Group. She made the move to New York City in 2014 and has since worked as a producer and sales rep for a number of production and post production shops, including Colorbox Productions, Basic Nature and Homestead Films.
The Underground’s parent company is P2P, a leading retouching company with over 22 years of experience, specializing in top beauty brands, including L’Oreal, Revlon and L’Oreal Paris. The Underground recently signed with Minerva, made up of Mary Knox and Shauna Seresin, for East Coast sales representation.