NEW YORK CITY — Creative editorial shop Uppercut has added added editor Paul La Calandra to its roster. He joins the studio from Whitehouse Post, where he spent over five years cutting spots for top brands that include BMW, Samsung, Nike, GM and Adidas.
Prior to Whitehouse Post, La Calandra was at Moondog Edit, where he originally honed his visual aesthetic. A music buff from an early age, La Calandra continues to draw inspiration from the constant stream of tunes playing in his studio.
“I believe in what the team at Uppercut has built in just over two years and am looking forward to being a part of a close-knit boutique environment,” says the editor. “I’m excited to be a part of a group of talented individuals that are equally inspired by storytelling and continue to grow with the changing industry.”
Owner/editor Micah Scarpelli adds, “Paul has the kind of visual storytelling aesthetic that we thrive on as a team and he fits in perfectly with the laid back and collaborative culture that has become a way of life for both our clients and staff. He’s the perfect addition to our team as we kick off 2018.”