AMSTERDAM — The 4K 4Charity Fun Run returns to IBC on Saturday, September 14th. Scheduled to take place at Amstelpark in Amsterdam, the event (https://4k4charity.com) is in its sixth year and is open to anyone attending IBC 2019.
Founded in 2014, the 2.49-mile running and walking event is held annually in Las Vegas (NAB Show and AWS re:Invent), Amsterdam (IBC Show), Los Angeles (SMPTE Annual Technical Conference & Exhibition) and Portland, OR. Hosted by Elemental Technologies LLC (AWS Elemental), an Amazon Web Services (AWS) company, the official run for IBC 2019 raises funds for nonprofits that support increased diversity and inclusion in media and entertainment and technology industries.
Since the series was founded, 4K 4Charity events have raised more than $1 million in gross proceeds. More than 10,000 people have supported 4K 4Charity events to date, and 100 percent of all proceeds of individual contributions are donated to designated nonprofit beneficiaries.
Gold-level sponsors this year include Dolby, Google, Microsoft and Vidispine. Silver sponsors include Interra Systems and Verimatrix. And bronze-level sponsors consist of Comcast Technology Solutions, Crafter Software, Irdeto, M2A Media, Wall Street Communications and Zixi.
Proceeds of the 4K 4Charity Fun Run at IBC will benefit Technovation, a global tech education nonprofit that inspires girls and families to be leaders and problem solvers in their lives and their communities. Through its programs, Technovation empowers girls and families to identify community problems and create tech and engineering-base solutions to solve them while developing leadership and creative problem-solving skills.
“We are thrilled to be the beneficiary of the 4K 4Charity Fun Run at IBC again this year,” says Tara Chklovski, Technovation’s CEO & founder. “It is wonderful to see tech companies emphasize diversity and inclusion and rally around this important cause. “We’re looking forward to another great event in Amsterdam and express our deep appreciation to all of the sponsors and participants.”
Event participants are invited to run or walk the 2.49-mile (4km) course, with light snacks and drinks provided. Public donations are also accepted from anyone unable to attend the event.