HP & Adobe partner on 'Project Captis'
November 4, 2019

HP & Adobe partner on 'Project Captis'

LOS ANGELES — At Adobe Max, HP (www.hp.com) and Adobe announced Project Captis, a collaboration to develop and deliver an end-to-end product that can transform physical materials into digital 3D materials. Project Captis takes advantage of Z by HP technology and Adobe Substance Alchemist software and will run through 2020.
“HP is at the forefront of bridging digital and physical worlds by providing a comprehensive ecosystem of tools and solutions to the creative community, and we will continue to progress as the landscape and needs of creators evolve,” says Alex Cho, president, personal systems, HP Inc. “Today, with Adobe and Project Captis, we are raising the bar for how creative pros manage their digital workflows and evolve their craft.”
“At Adobe we’re passionate about building tools and services empowering digital artists,” adds Sebastien Deguy, VP of 3D & immersive, Adobe. “Our collaboration with HP through Project Captis takes us one step closer to the fastest and most efficient way for creatives to digitalize materials and use them in their 3D design process.”

Creators working in 3D and visual effects require photorealism and color accuracy. Project Captis will enable a workflow that brings creators real-world material capture in a new way. When this technology is combined with the full potential of HP 2D and 3D printing, the technology captures images of real-world materials and processes the raw images into digital materials via photometry. Creators then use these digital materials as elements for computer visualization or on HP’s 2D/3D printing ecosystem. Through this collaboration, HP aims to deliver a solution that drives 3D design and production technology forward.
HP is also announcing enhancements to its high-performance compute offerings for creative professionals. The HP Z4 Workstation, HP’s best-selling performance workstation, now ships with the option to upgrade to Intel’s new Xeon W-2200 and Core X-series processors. This upgraded server-grade processing enables the HP Z4 Workstation to efficiently scale workflows across computer-aided design, video editing, and machine learning. Within the HP Create Ecosystem, it equips creators to develop concepts in realtime, from design to visualization.