SANTA MONICA, CA — Production music company Killer Tracks has rebranded as Universal Production Music. The new name strengthens its alignment with parent company Universal Music Group, a leader in music-based entertainment. In addition, the rebrand highlights Universal Production Music’s premier global offerings, including a catalog deep with international talent, flexibility in licensing, leading-edge technologies, and personalized client support and expertise.
“The new brand reaffirms our commitment to creating an unparalleled musical experience made better and simpler with leading technologies,” says president Michael Sammis. “Universal Music’s brand is globally synonymous with musical excellence and the newly rebranded Universal Production Music is proud to carry that torch as the global leader in production music.”
As part of its rebrand and commitment to technology/innovation, Universal Production Music has launched a new Website (www.universalproductionmusic.com/en-us). Using the new theme ‘Find Your Anthem,’ the site provides intuitive tools for searching, sharing and collaborating, all of which are designed to help users discover unique tracks to tell their stories and make their projects stand out. New features include a “My Account” section that allows users to control access, download tracks, manage licenses and pay invoices.
The library currently releases more than 30 albums of original music each month. It also offers more than 150 curated playlists organized by theme.
“Customers will gain faster access to tracks, simplified licensing and more great music,” notes VP of repertoire, Carl Peel. “At the same time, they can still speak directly with our music search specialists for help in finding that perfect track and building playlists. Our licensing experts will continue to provide guidance with questions related to rights and usage.”
The Company began rebranding its global libraries under the Universal Production Music brand in 2018. Together with the newly rebranded US company, the global brand now boasts offices in more than 30 countries.