NEW YORK CITY — Composer/producer Nick Crane and Uppercut owner/editor Micah Scarpelli have teamed up to launch Racket Club (http://racketclub.tv), a new venture that creates music for picture. The Manhattan-based shop will focus on original compositions for commercial and entertainment work designed to be created in-sync with the visuals.
Leading the boutique music shop as creative director, Crane will fuse his experiences as both composer and producer to craft original music tracks as well as oversee the creative vision for the studio as a whole, collaborating with a network of composer talent curated throughout his career. The shop has already composed music for a number of brands, including a Nike campaign for the US Open featuring Serena Williams and Naomi Osaka, as well as for Verizon, Reebok, Toyota, BareMinerals and Volvo.
“The music and editorial creative processes are all too often isolated from each other in our business,” notes Crane. “I’m excited to partner with clients that are just as music-obsessed, to bridge that gap and bring edit and score together the way they should be.”
Scarpelli opened Uppercut in 2015 and built a roster of in-house editorial talent. The studio has completed work for Volvo, Nike, Verizon, FitBit, Kia, Asics, Neutrogena, Lululemon, IBM and CVS.
“As an editor, I’ve always been really excited about how music drives the picture and when I connected with Nick, I knew that this was finally the right time to make the leap to launch a new venture in that space,” says Scarpelli. “Nick is not only an incredibly-talented composer himself, but he has created a vast network of talent across every genre that he regularly collaborates with. I can't wait to see him lead the charge with Racket Club while he continues to make amazing work.”
Racket Club is working with Mary Eiff and Michelle Stuart of Hello Tomorrow for East Coast sales representation.