Sony intro’s host of 4K, 8K, HDR, cloud solutions
April 7, 2019

Sony intro’s host of 4K, 8K, HDR, cloud solutions

LAS VEGAS — At the 2019 NAB Show, Sony ( is strengthening its commitment to the media industry’s needs, making 4K and 8K resolution, HDR, high frame rate, IP and cloud options even more accessible.

“To meet our clients’ imminent demands during this time of significant change, our mission and guiding principle is to work hand-in-hand with our customers to create compelling solutions,” says Theresa Alesso, pro division president, Sony Electronics. “Our new tag line for Sony’s professional business is ‘Live Your Vision.’  This demonstrates the company’s commitment to working closely with creators to inspire and enable them to enrich their storytelling capabilities. Based on this vision, we are ‘Powering Today, Transforming Tomorrow,’ which is our theme for NAB 2019.” 

The company is showcasing a number of new solutions at this show, with such highlights as the Sony Crystal LED display system, showcasing immersive 8K x 4K imagery, at the heart of the company’s booth.

Designed exclusively for high-end cinematography, the Sony Venice digital cinema motion picture camera system is now featuring newly released version 3.0 software added two new imager modes: 5.7K 16:9 and 6K (full-width) 2.39:1, as well as X-OCN XT and Cache REC. Version 3.0 software also enables the use of Sony’s new portable and lightweight CBK-3610XS Extension System, which allows for cabled separation between the VENICE camera body and image sensor block.

In addition, Version 4.0 firmware was recently announced, which adds high frame rate (HFR) shooting of 4K 120fps and 6K 60fps with an optional license. Version 4.0 firmware is planned to be available in June.  

Announced at IBC last year, the BVM-HX310 31-inch Grade 1 Reference Monitor is being showcase for the first time at NAB.  It is intended for 4K HDR color grading, shading and QC applications. The BVM-HX310 supports wide color gamut, including DCI P3, ITU R BT.2020, S Gamut3.Cine and S Gamut3. The advanced performance of the Trimaster HX panel enables the BVM-HX310 to achieve 1,000 nits of full-screen brightness with a 1,000,000:1 contrast ratio. With consistent and faithful color reproduction over the entire luminance range, it is an excellent tool for digital cinematography and post production workflows. In addition, the BVM-HX310 has useful functions such as User LUT, Quad View and automatic HDR setting by VPID for various workflows.

Version 3 firmware for the LMD-A240, LMD-A220 and LMD-A170 professional monitors offers HDR production enhancements supporting multiple EOTFs such as SMPTE ST 2084(PQ), ITU-R BT.2100(HLG), S-Log2, S-Log3, S-Log 3(Live HDR) and 2.4(HDR).

Switching EOTFs, maximum brightness is automatically set. Already supporting ITU-R BT. 2020, the monitors are capable of accurate color reproduction in HDR with a lower cost than conventional 4K HDR monitors.