Super Bowl LIII: Anheuser Busch — <I>The Pitch</I>
February 4, 2019

Super Bowl LIII: Anheuser Busch — The Pitch

NEW YORK CITY — Cut+Run’s ( Robert Ryang edited Anheuser Busch's spot promoting their new brand, Bon & Viv’s Spiked Seltzer. Conceived by Agency Bullish, the commercial features founding mermaids Bonnie and Vivian, who pitch their botanical flavor to real ‘shark’ investors under the sea.

The Pitch spot was directed by the Traktor team and produced by Stink Films. Editor Ryang cut the :30 commercial in an Avid, with Chris Hilk assisting. Cut+Run ( credits also include managing director Lauren Hertzberg and producer Ellese Shell.