Workflow specialist Michael Cioni joins
October 9, 2019

Workflow specialist Michael Cioni joins

NEW YORK CITY — (, which offers a popular, cloud-based video review and collaboration platform that’s used by filmmakers and media professionals, has brought Michael Cioni on board as their new global senior VP of innovation. Cioni is a production and post production workflow expert who joins from camera company Panavision. He held a similar role there, where he spearheaded numerous breakthrough products and workflows, including the Millennium DXL 8K large-format camera system. At, Cioni will lead a new LA-based division that’s focused on the continued investment into cloud-enabled workflows for motion pictures and television — specifically, automated camera-to-cutting room technology. 

“ is not only looking to strengthen today’s use of the cloud, we’re also driving increased creative control by reducing the time it takes for media to reach editors in offsite cutting rooms,“ says Cioni.

“The professional filmmaking process is going through the largest functional change since the shift from analog to digital,” says CEO, Emery Wells. “While cloud-based technologies are already transforming every industry, we understand moving more of the filmmaking process to the cloud presents several unique challenges: security, file sizes, and scale. Since day one, we have built to solve the issues that we lived working in post-production.” made security a cornerstone of its platform, listening specifically to the concerns of Hollywood.

“ has invested deeply in security so that customers experience safe, documented, and trustworthy cloud accessibility of their highest-value media,” says Cioni. “Hollywood’s attention to image quality, archiving, and future-proofing are all core aspects of the platform. Emery and I both know what it means to work with large creative teams, so at we are developing a totally new direct camera-to-cutting room collaboration experience.” has been 100-percent cloud based since day one. 

"We started seeding new workflows around dailies, collaborative review, and real-time integration with NLEs for parallel work and approvals,” says Wells. “Now, with Michael, we’re building for the new frontier of cloud-enabled professional workflows. will leverage machine learning and a combination of software and hardware in a way that will truly revolutionize collaboration.“

With Cioni,’s vision for the next generation of professional cinema workflows will be completely anchored in cloud-based technologies. 

“A robust camera-to-cloud approach means filmmakers will have greater access to their work, greater control of their content, and greater speed with which to make key decisions,” says Cioni. “Our new roadmap will dramatically reduce the time it takes to get original camera negative into the hands of editors. Directors, cinematographers, post houses, DITs, and editors will all be able to work with recorded images in real time, regardless of location.”