Avid MediaCentral 2020 addresses needs of modern newsroom
July 28, 2020

Avid MediaCentral 2020 addresses needs of modern newsroom

BURLINGTON, MA — Avid (www.avid.com) has released MediaCentral 2020, its comprehensive media workflow platform for TV news, sports and post production operations. New features in MediaCentral 2020 address the needs of modern newsrooms, providing journalists with increased efficiency, faster search options and improved editing, as well as an enhanced broadcast viewing experience for audiences.  
MediaCentral 2020 accelerates production with a complete and scalable end-to-end media workflow platform, providing news teams with media access, workflow integration and remote collaboration to deliver breaking news as its happens. MediaCentral 2020 empowers global collaboration to connect disperse teams to share media and create better stories together, while leveraging broadcast content and incoming feeds to break news fast on digital channels.

“Whether you are a local news bureau, regional broadcaster or global news network, the ability to deliver compelling news stories quickly and efficiently is critical,” explains Colleen Smith, vice president, market solutions at Avid. “MediaCentral 2020 delivers the remote workflow collaboration, efficiency and distribution capabilities news production teams need to break news first and reach audiences across every platform—online, on social media and on air.” 
New features include increased efficiency with a storyboard view to see metadata together with the thumbnails in one single view, and more control and options to find the right media assets quickly. MediaCentral allows the use of a full mix-down of graphics and video into a single file ready for publishing in MediaCentral and Media Composer, or for publishing to social media and other digital outlets.