LOS ANGELES — Deluxe (www.bydeluxe.com), the global provider of digital and cloud-based solutions to content production studios and distributors, has announced the appointment of Chris Reynolds to executive vice president, localization and fulfillment services. In this new role, Reynolds will oversee the two business lines on a worldwide basis. The move is part of Deluxe's strategic decision to combine its localization and fulfillment operations, as the services have become increasingly interconnected.
Reynolds most recently served as senior VP, localization for Deluxe, and prior to that served as the company's VP, global strategic partnerships for technology & innovation. The localization business at Deluxe transforms entertainment content for domestic and international markets via subtitling, dubbing, captioning and audio description. The fulfillment business provides mastering, QC, transcoding, digital delivery and SaaS platform services for content owners and distributors around the world. The combination of the two will increase efficiencies and ensure that Deluxe's services continue to meet the highest quality, format and security standards in the industry for delivering entertainment content to audiences around the globe.