FXhome reveals 'Pay What You Want' initiative for HitFilm Express software
January 21, 2020

FXhome reveals 'Pay What You Want' initiative for HitFilm Express software

NORWICH, UK — FXhome (www.fxhome.com), the developer of editing, VFX and compositing software, has announced a new ‘good will’ program in support of the HitFilm Express community. The Pay What You Want program (https://fxhome.com/hitfilm-express/pwyw) was inspired by the HitFilm Express community’s requests for options to contribute to future development of the free video editing and VFX software. The program now enables users to contribute financially, ensuring that those funds will be allocated for future development and improvements to HitFilm. 

Additionally, FXhome will contribute a percentage of proceeds from Pay What You Want to organizations dedicated to global causes that are important to the company and its community. At its launch, the initiative will donate a portion of its proceeds to the WWF and the Australia Emergency Bushfire Fund (https://www.wwf.org.uk/updates/how-you-can-help-australia-fires). The larger the contribution from customers, the more FXhome will donate.

HitFilm Express is a free download, however, now customers will be offered the option to Pay What You Want for the software and receive exclusive discounts on HitFilm add-on packs and effects. Coinciding with the release of Pay What You Want, FXhome is also releasing HitFilm Express 14, featuring a new and simplified export process, new text controls, a streamlined UI and a host of new features. 

There are several levels in place for those looking to make contributions.

The Starter Pack Level accepts contributions as little as $9.00 and provides a professional dark mode interface; edit tools such as Text, Split Screen Masking, PiP, Vertical Video, Action Cam Crop; color tools; and additional VFX packs, including Shatter, 3D Extrusion, Fire, Blood Spray and Animated Lasers.

The Content Creator Level is offered with contributions of $19 or more. Customers will receive everything in the Starter Pack, as well as additional edit tools (Repair Pack with Denoise, Grain Removal and Rolling Shutter), color tools (LUT Pack with LUTs and Grading Transfer) and the Beautify Pack with Bilateral Blur and Pro Skin Retouch.

The VFX Artist Level is offered to customers who contribute from $39 to $99, and includes everything in the Starter Pack Level and Content Creator Level, along with a number of additions. The Composite Toolkit Pack comes with Wire Removal, Projector, Clone and Channel Swapper tools. The Composite Pro-Keying Pack can be used for Chroma Keying. The Motion Audio Visual Pack provides tools for Atomic Particles, Audio Spectrum and Audio Waveform effects. The VFX Neon Lights Pack comes with Lightsword Ultra (2-Point Auto), Lightsword Ultra (4-Point Manual), Lightsword Ultra (Glow Only) and Neon Path. And the VFX Lighting Pack can be used to create Anamorphic Lens Flares, Gleam, Flicker and Auto Volumetrics.