LOS ANGELES & NEW YORK CITY — This year represents the 10th anniversary of Gentleman Scholar, the live-action and animation-based production company launched in Los Angeles by directors/partners William Campbell and Will Johnson. The visionaries and their colleagues are now relaunching the venture as Scholar, and announcing the debut of a new Website (http://www.helloscholar.com).
"We could not be more grateful for the legacy we have achieved over our first 10 years in business together," Campbell and Johnson note. "We are excited to take a moment and celebrate what inspires us. Now and into the future, Scholar is a sophisticated evolution of who we are. It's precise and deliberate. It's cinematic with a design-driven touch, and through our sharpened identity, we are stronger...and even more dedicated to creative excellence."
Since launching in 2010, Scholar has seen considerable success, with high-profile marketing campaigns for Audi, Beats by Dre, Exxon Mobile, Facebook, Google, Porsche, REI, Samsung, Target and Timberland.
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"I'm always impressed with the passion everyone pours in and the talent and capability of everyone who works here,” says Campbell.
The company's new Website provides a snapshot of its signature design, animation and live-action work.
"The creative industry changes every day, and those dynamics affect how we create and craft," notes Scholar's managing directors, Jo Arghiris and Christina Roldan. "Unifying around Scholar is an uplifting, highly intentional movement, demonstrating our commitments to continuous improvement, to all of our people, and to the positive, hard-working spirit that unites us."