NEW YORK CITY — Motion Impossible (http://motion-impossible.com), the Bristol, UK-based manufacturer of modular remote dolly systems and camera stabilizers, has opened a US division. To ensure on-the-ground support, the company has formed a partnership with AbelCine (www.abelcine.com) — the film and broadcast equipment integrator — to provide sales, training and technical support across North America.
Motion Impossible currently produces two systems: the M-Series of robotic dollies, and the new Agito modular remote dolly. The new Agito offers a range of configurations that allow for smooth motion, from slow, precise dolly movement to high-speed tracked operation. The portable solution’s drive ends can be changed quickly, allowing it to be used in either free roaming operations, for sports for example, or on rails via its Trax mode. Agito is well suited for productions that are using remote techniques as a safety measure during the COVID-19 pandemic.
Motion Impossible’s solutions have been used on a number of project recently that implementated social distancing measures, including the 24 Hours of Le Mans race and the US Open tennis tournament. They’ve also seen use in feature films, dramas and commercials. Upcoming applications include Major League Baseball’s 2020 World Series and the next SpaceX launch for NASA.
“We are extremely pleased to team up with AbelCine in the opening of Motion Impossible US,” says Rob Drewett, CEO and co-founder of Motion Impossible. “AbelCine is a trusted partner for many of the leading industry brands for good reason, and we are confident that they will provide outstanding customer service to our US clients.”
“Motion Impossible’s products combine modularity, flexibility and portability in a simple and reliable remote solution,” adds Pete Abel, CEO of AbelCine. “At AbelCine, we’re focused on providing our clients with innovative solutions to the challenges they encounter in the field. Right now, that challenge is to create high production value content, safely and remotely. Motion Impossible provides tools that allow creatives to achieve this, while also expanding their creative options. We look forward to working with Motion Impossible in the US market.”