Music Video: Fitz — <I>Head Up High</I>
Marc Loftus
November 4, 2020

Music Video: Fitz — Head Up High

LOS ANGELES — Fitz, of the band Fitz and the Tantrums, recently teamed up with Swiss Made Entertainment ( director Richard Selvi on a new music video that places the artist in a series of entirely-animated worlds. Head Up High represents the lead vocalist’s first solo endeavor, and takes him on a surrealistic adventure through a range of imagined worlds. CG and 2D, hand-drawn styles seamlessly transition from a space odyssey to an underwater world to a beach-side drive in a classic convertible.

“I very much enjoyed working with Fitz on the Head Up High music video,” notes Selvi. “He trusted my vision and gave me full creative freedom to bring my crazy ideas to life. Mixing and morphing different styles of 3D and 2D animation with live action has always been an avenue I wanted to explore, and with the immeasurable support of the Swiss Made Entertainment post production team, we were able to take the music video to new heights - literally!”

Selvi founded Swiss Made Entertainment in 2018. The studio used Autodesk 3ds Max to prepare and export 3D assets to Unreal Engine. Blender was used to animate characters and render the final scene. Most of the scenes were built and rendered in Unreal Engine (UE4). Effects, such as dust, explosions and lighting, were also created inside UE4. All keying, rotoscoping, color correction and final compositing was performed using Adobe After Effects.

Swiss Made Entertainment credits included executive producer Ben Arabian, producer Alex Lampsos, post supervisor/editor Vadym Shapran and DP Drew Ganyer. Bryan Smaller of Company 3 handled the color grade.