Prime Focus Technologies rebrands Dax dailies solution to Clear
February 12, 2020

Prime Focus Technologies rebrands Dax dailies solution to Clear

LOS ANGELES — Prime Focus Technologies ( has rebranded its Dax digital dailies solution to Clear. Initially released in 2004, Dax was an online dailies experience at a time when the industry was using DVDs. While DAX has undergone several changes since its acquisition by PFT in 2014, it now morphs into Clear with a host of new features.
The updated Clear offers brand new collaboration tools, upgraded performance, embedded MAM functionality, strong workflow management and the ability to handle mezzanine/raw content. Users can handle ingest, delivery, master QC, localization and mastering while easily managing admin access.

Clear’s MAM features and tools allow users to upload, manage and create a cloud archive of RAW or mezzanine (ProRes, DNX) production content (i.e. finals, screeners and marketing content), transcode to any format and deliver to VFX vendors or your creative agencies to create trailers and promos. Clear can be used to view and manage both scripted and unscripted content, or to search for content. Users can add comments, create clips and sizzle reels and collaborate.

An Apple TV app was custom-built for screening content on TVs in a simple interface innovatively designed for instant and secure access. A next-generation HTML5 player lets users stream content at high bit rates without interruption - all the way up to 10mbps/4K/HDR. Support for mezzanine content includes DNxHD or ProRes formats.

A multi-cloud architecture allows users to enjoy the flexibility and proven security of best-of-breed public cloud infrastructure (AWS, Azure, etc.) or tap into on-premise content stores. One-click share features allow users to share content securely with both Clear and non-Clear users, with expiration dates. Security features include just-in-iime watermarking - a fast, visible video watermark.
“As part of Clear, we have expanded Dax from a dailies solution into a holistic content creation and post production supply chain platform,” explains Ramki Sankaranarayanan, founder and global CEO of Prime Focus Technologies. “Clear brings to the table a host of creative collaboration  and post production tools in the cloud with powerful MAM and supply chain management capabilities. We look forward to delivering an exceptional user experience and tangible business benefits to content creators.”