NEW YORK CITY — Creative company The-Artery (www.the-artery.com) has signed director/interactive artist Uri Schutzer for international representation. Boasting an extensive background across advertising, music videos, interactive experiences and more, Schutzer brings a contemporary, cinematic filmmaking style marked by an artful eye, deft camera movements and special effects. His approach in the mixed reality space marries AR/VR projections and games with live performances.
“I love exploring new tools and platforms, both on-set and during post-production, as well as finding innovative ways to capture magical moments in storytelling,” Schutzer explains. “In interactive experiences especially, storytelling is the most important thing. When branching visuals flow naturally with the rest of the narrative content, it creates amazing engagement with the audience.”
Schutzer collaborated with The-Artery recently on the CG music video Chosen by The Living Tombstone. He has directed commercials for companies that include Coca-Cola, Unilever, Orange, Nestle and a wide range of fashion and cosmetic brands. His most notable pieces include the immersive SDG Dome and SGD VR Experience for PwC and the United Nations, as well as the interactive Keep Your Head Up music video for singer and songwriter Andy Grammer.
Schutzer was introduced to The-Artery founder and executive creative director Vico Sharabani several years ago, when he first moved to New York.
“Vico and I clicked immediately, as we both shared the same passion and taste for high-end aesthetics, film and innovation,” Schutzer recalls. “I was impressed by his team’s level of execution and we started looking for the right opportunity to work together. During the difficult days of quarantine, our chance unexpectedly arose in the form of a music video for The Living Tombstone. We had a highly collaborative dynamic and couldn’t be more proud of the final compositions! I look forward to our next projects, both in the US and abroad.”