LOS ANGELES — Unicorns & Unicorns (https://unicornsandunicorns.com) is a new, women-led creative studio that specializes in filmmaking, advertising production and digital media. Joanna Shaw, Sun Komen and Adrianne McCurrach have been friends since their days at entertainment company Caviar and bring complimentary skill sets to the new venture.
Photo (L-R) McCurrach, Shaw and Komen
“There's an exciting world of talent and creative out there that is not being harnessed. So we thought, how can we tap into that?,” says EP/producer/managing partner Joanna Shaw. “Our model allows us to not only work with the big names in marketing and entertainment, but also the countless companies that need production or digital creative and are being ignored because of narrow margins, challenging markups and traditional structures that don’t allow for something specialized and curated. We are a true media platform, which is really what the future needs.”
Shaw is a prolific purveyor of short-form and branded content, producing music videos for stars such as Jay-Z and Pink, and commercials for Nintendo, Ford, Toyota and the NFL. She also collaborated with Lionsgate and Relativity on features, and executive produced the Netflix original documentary I’ll Sleep When I’m Dead.
Technical director/managing partner Sun Komen has helped craft digital experiences for Adidas, Toyota, Fanta and others, both through her own personal studios and via Caviar Digital - the digital arm of Caviar which she helped build from the ground up.
Lastly, EP/managing partner Adrianne McCurrach has worked with a range of different entertainment, film and production companies. Her work for Pedigree resulted in a Clio, and her Super Bowl spots include campaigns for TurboTax, Coke and Mountain Dew.
Unicorns & Unicorns will team with top directors and creatives, working with them in non-traditional ways to tackle any project need or format. Services include script development, design, longform and short film, branded content, advertising, music videos and a host of digital executions. So far, they’ve already found success with work for Snapchat, Crate & Barrel, Burger King, Corvette, ACLU and most recently, a mysterious, surreal short film directed by Kris Mercado promoting My Chemical Romance’s 2020 tour.