Adobe to acquire for $1.275B
August 19, 2021

Adobe to acquire for $1.275B

SAN JOSE, CA — Adobe today has entered into an agreement to acquire (, a leading cloud-based video collaboration platform. With over a million users across media and entertainment companies, agencies and global brands, streamlines the video production process by enabling video editors and key project stakeholders to seamlessly collaborate using cloud-first workflows. The combination of Adobe’s creative software, including Premiere Pro and After Effects video editing products, and’s review and approval functionality, will deliver a collaboration platform that powers the video editing process. helps to eliminate the inefficiencies of video workflows by enabling realtime footage upload, access, and in-line stakeholder collaboration in a secure and elegant experience across surfaces. Adobe’s acquisition of brings Adobe Creative Cloud’s collaboration services to video and builds on recent innovations for creative collaboration, including Adobe Creative Cloud Libraries, Cloud Documents, Design Systems in Adobe XD, Adobe Stock, and Adobe Fonts, all of which together with, will make it easier for teams to collaborate across Premiere Pro, Photoshop, Illustrator, and other Adobe applications.

Creative Cloud customers will benefit from seamless collaboration on video projects with workflow functionality built natively in Adobe Creative Cloud applications. customers and partners will benefit from the company’s robust plug-ins and third-party application support along with the innovation generated by the combined Adobe Creative Cloud and teams. With the addition of, Adobe Creative Cloud’s commitment to enabling collaboration across all stakeholders of creativity extends beyond Adobe’s applications to the growing number of third-party applications across the creative ecosystem.

“We’ve entered a new era of connected creativity that is deeply collaborative, and we imagine a world where everyone can participate in the creative process,” says Scott Belsky, chief product officer and executive VP,, Creative Cloud. “With this acquisition, we’re welcoming an incredible customer-oriented team and adding’s cloud-native workflow capabilities to make the creative process more collaborative, productive and efficient to further unleash creativity for all.”

“ and Adobe share a vision for the future of video creation and collaboration that brings together Adobe’s strength in video creation and production and’s cloud-native platform,” adds Emery Wells, co-founder and CEO. “We’re excited to join Adobe to continue to drive video innovation for the world’s leading media and entertainment companies, agencies and brands.”

Upon close, co-founder and CEO Emery Wells and co-founder John Traver will join Adobe. Wells will continue to lead the team, reporting to Scott Belsky. The transaction, valued at $1.275 billion, is expected to close during the fourth quarter of Adobe’s 2021 fiscal year. Until the transaction closes, each company will continue to operate independently.