PORTLAND, OR — Xencelabs Technologies (xencelabs.com), the recently launched digital tablet developer, has named Alexa Matteri marketing manager for the Americas. She will be responsible for several key business initiatives designed to establish the new brand as the leading developer of professional digital tools.
Xencelabs launched in early 2021 and introduced its new Pen Tablet as its first product. Matteri will be instrumental in strengthening the company’s market position by guiding the brand’s strategy and direction through a mix of integrated marketing and communications tactics. She brings a successful track record of launching and promoting digital drawing technologies and building out new markets. Her background includes a range of global sales and marketing leadership roles, building successful teams and implementing new market strategies across the Americas, Europe and Asia. At Xencelabs, she rejoins several of her former Wacom Technology colleagues.
“Working with creative professionals for so many years, you quickly learn how passionate they are about their digital design and drawing tools,” Matteri notes. “Their choice of a digital tablet is based as much on workflow requirements as it is on personal style. The team at Xencelabs understands this because they are also creative professionals, and the launch of our Pen Tablet is only the first of many new technology roll-outs we have planned to delight customers in the digital design market.”