SAN FRANCISCO — Avocados and Coconuts (www.avocadosandcoconuts.com) recently welcomed Michael Grant to the creative production agency as creative director. Grant has served as a creative director and copywriter on TV, print, social, digital and experiential projects for brands that include Pepsi, The North Face, Sun Valley, Trulia, Amazon, Muscle Milk, Google and Square, among others. At Avocados and Coconuts, he will work closely with Amani King, who was promoted to executive creative director, and founder/executive producer Dalia Burde.
Grant was most recently freelancing as an associate creative director and copywriter at various agencies and brands, including Godfrey Dadich, Huge, LinkedIn, Bonfire Labs and Airbnb. Prior to that, he was associate creative director and senior copywriter at Mekanism, where he worked on TV, web and social campaigns.
“Michael has long been our favorite writer to partner with when we’ve been lucky enough to book his freelance time, and he has contributed to many of our favorite projects,” says King. “We’ve always felt like he speaks our language, creatively, aesthetically, you could even say spiritually. He consistently expands our own view of the potential in a given project - and his creative insight honors the intelligence of the audience - which makes for the strongest work. We're so excited to have him on board.”
“Avocados and Coconuts makes beautiful films for companies that are doing important things in the world,” adds Grant. “Whether it’s renewable energy, improving working conditions in South America, or something simpler, like the best cup of coffee or getting out into nature, the purpose and consciousness show in the work and resonate with me personally. So, it felt like the perfect place for me to be.”