Carbon names Tia Perkins head of production
July 14, 2021

Carbon names Tia Perkins head of production

NEW YORK CITY — Carbon ( has welcomed Tia Perkins to the creative studio as head of production in New York. A multi-skilled leader, Perkins joins Carbon from The Mill, where she spent 12 years. As senior content producer for Mill+, she helped build the studio's in-house directorial offering. 

Perkins is known for her collaborative and supportive leadership style. In her new role, she will focus on fostering agency and brand relationships, and build the studio’s growing team of artists, designers and directors.

"Working hand and hand with clients and directors brings me the biggest joy in what I do,” she says. “My clients know I will always give them my absolute best, and I’ve been lucky enough to collaborate with incredibly-talented directors. The best results always grow out of understanding both what the client is looking for and the director’s vision for how to make that happen. I can't wait to get started with Carbon's directors and work alongside them to build a really solid offering for clients."

Perkins’ career highlights include large-scale and complex productions, both domestic and international, from the iconic CG Chantix Turkey to live action or interactive campaigns for HP, Gatorade and Jack Daniel's. Design and animation work includes the opening titles to Netflix's Marco Polo, a brand campaign for Cartier, and Blondie’s Doom or Die music video.