Deluxe acquires UK's Sundog Media Toolkit
January 7, 2021

Deluxe acquires UK's Sundog Media Toolkit

LOS ANGELES — Deluxe, the global provider of digital and cloud-based solutions to leading content production studios and distributors, has announced its acquisition of UK-based Sundog Media Toolkit, Ltd. Founded in 2013 by CEO Richard Welsh and CTO Chris Ralph, Sundog quickly established a market foothold with their highly automated, cloud-based platform that creates specialized, multi-format, multi-language files for theatrical distribution and streaming platforms. Welsh and Ralph join Deluxe in senior executive positions. 

Deluxe provides content creators and distributors with a portfolio of media services, including cinema (mastering, key generation and distribution to theaters); localization & fulfillment (subtitling, dubbing, encryption, transcoding and distribution); home entertainment (compression, encoding and authoring); digital asset management; virtual screening; and live-streaming events via its One Showcase solution. The Sundog technology, integrated with the overall Deluxe One workflow, and will help create a sophisticated and comprehensive end-to-end solution for mastering content, including asset/library management, localization and final delivery. 

“We are thrilled to welcome Richard, Chris, and the rest of the Sundog team into the Deluxe family,” says Cyril Drabinsky, CEO of Deluxe. “Sundog will provide us with an expansion and enhancement of our robust technology-driven services, adding efficiency, speed, and scale. This acquisition confirms our commitment to innovation that puts us ahead of the increasing complexity and scale needs of our customers’ day and date multiplatform releases.” 

“We’re delighted to be joining Deluxe,” adds Welsh. “We established Sundog to bring advanced SaaS technology and workflows to the media industry and we’re very excited about taking the next steps on the Sundog journey together with Cyril and the Deluxe team. With our combined drive for innovation and Deluxe’s global footprint, we will be able to extend our cloud automation technologies to customers worldwide.”