LOS ANGELES — Visual effects studio Digital Domain (www.digitaldomain.com) has announced the addition of Darren Jaffe as executive producer for advertising and games. He brings more than two decades of experience working with both creatives and clients, and is poised to help bridge the gap between agencies looking to launch new campaigns and the artists that can bring those visions to life.
For 17 years, Jaffee oversaw the creation of award-winning ads (Ford, Riot Games) and short-form content (Association of Independent Commercial Producers). Prior to joining Digital Domain, he spent time as the head of production at Brand New School, acted as director of motion graphics for Trailer Park, and then held the role of executive producer for MPC, Superfad and Flavor Design. During his career, he’s oversaw campaigns for the likes of Adidas, Apple, Chevy, Coca-Cola, Ford, Honda, Microsoft, Nike, Samsung and Target.
“There’s no such thing as ‘one size fits all’ in advertising, so our ads/games group has expanded to do it all,” explains John Fragomeni, global VFX president at Digital Domain, “from great onset production and all-CG cars and products to motion capture and award-winning game cinematics to flame and finishing. Bringing on Darren is the next logical step in that growth. Darren’s history of working on both the client side and the post side make him the perfect person to help our agency partners realize their vision, and help complete their projects on time and on budget, no matter the size.”