BROOKLYN, NY — Storytelling production company 1stAveMachine (www.1stavemachine.com), which has locations in New York, London, Santa Monica and Buenos Aires, has bolstered its leadership team the recent addition of executive producer Kate Hitchings. She was formerly an EP for Electric Theatre Collective and, later, its sister company Friends Electric.
Hitchings sees herself as a problem solver who is able to meet production challenges with deft skill and resolve. She credits her background working with not only production companies and creative studios, such as Rogue Films, but also with agencies, like TBWA\London.
“Production, which takes a village, is always complex and every project offers new challenges”, Hitchings explains. “For me, it gets really exciting when that challenge is a first — the kind of briefs that agencies and brands come up with, but nobody has a clue on how to carry out. The opportunity to assemble together a team of artists, strategists, technical wizards, and more to come up with innovative solutions has always been very appealing. There’s such a sense of achievement when you get to reflect upon the journey, from the basic concept that landed in your inbox to the end result.”
Hitchings has worked across all aspects of commercial live-action, VFX and animation. She was an integral part to the success of Chromebook’s six-part animated series The Adulthood, and campaigns for Lexus (Swarm) and Playstation (Mountain).