LONDON — Lexhag VFX (lexhag.co.uk) has hired Tom Lewis as managing director. He comes to the visual effects studio from Create Advertising, the entertainment marketing agency that counts Disney, Universal and Netflix among its film, TV and games clients. Lewis opened the UK arm of the US-based company in 2009, ultimately growing its London office to a team of 30 people. His appointment at Lexhag marks a move to a more formal senior management structure for the independent visual effects studio.
"I've considered Lexhag a creative partner for over ten years,” Lewis explains. “I've always been impressed by the willingness to bring creative ideas to a project, and drive to produce the best work. Their collaborative ethos and ability to combine traditional filmmaking techniques with cutting-edge technology is central to delivering the best narrative-driven content. I’m looking forward to building on the successes of recent years, and to helping a broad mix of clients benefit from the full range of creative tools available, including technological advancements like Virtual Production.”
Lexhag is best known for its work on BBC’s Poldark and, more recently, ITV's The Long Call. The team has also been using virtual production techniques for Vice’s TV documentary series, While the Rest of Us Die, set to air later this year.