NEW YORK CITY — Producer, director and editor Life Garland has joined the Nice Shoes (www.niceshoes.com) roster as creative editor. Garland started his career at Propaganda Films, working under A-list Hollywood directors such as David Fincher, Antoine Fuqua and Michael Bay. This mentorship inspired his interest in every facet of filmmaking.
In the music world, Garland’s early projects included the direction of music videos such as Lil Jon (Get Low), Lil Wayne (Go DJ) and Chamillionaire (Ridin Dirty), which helped him win the VMA award for Best Rap Video. As an editor, he also picked up a MVPA award for Best-Editing on DMX’s Who We Be. For the past six years, Garland has acted as a visual consultant to Sean “Diddy” Combs, overseeing all post production and edits on campaigns, such as Ciroc French Vanilla, as well as SZA and Metroboomin’s Gap remix.
Garland’s commercial work includes projects for Reebok, Skechers, Pillsbury, m-Cable and Smart Car. Most recently, he completed two variety specials for The CW starring Taye Diggs, Ne-Yo and Eric Bellinger, and a commemoration of Juneteenth in 2022. He has also written and directed the short film Linked, which he adapted into a screenplay with Larenz Tate and Akon.
“For me editing has always held a particular mystique - the excitement of evoking emotion,” says Garland. “There is nothing like seeing someone react to a piece that you’ve put together. It never gets old. Being a part of a model like Nice Shoes’ has always appealed to me. Here, I can continue to explore and develop all of my filmmaking interests. Most importantly though, I know they have a team that continually pushes for high-quality results and in production and post these days, that is crucial. And, there’s nothing but good vibes all around.”