Music Video: Allison Ponthier — <i>Cowboy</i>
March 11, 2021

Music Video: Allison Ponthier — Cowboy

LOS ANGELES — Interscope Records recording artist Allison Ponthier has released the accompanying video for her debut single “Cowboy”. Directed by Jordan Bahat, Cowboy is a bold, statement-making video that highlights Ponthier’s visually-evocative lyrics and Texas background.

Bahat, who is represented by Golden, crafted a video that is aesthetically high camp and emotionally warm, with film references to The Day the Earth Stood Still and David Byrne’s True Stories.

“I probably watch movies more than I listen to music,” says Ponthier. “That’s why all my songs are stories.”
Bahat vignettes the artist within these fantastical other-worlds. The singer pays tribute to her Bible Belt roots and fascination with eccentrics, like Elvira and Vincent Price.

Throughout the video, the emphasis stays on Ponthier’s performance, as she rambles across handcrafted sets designed by Liam Moore. While much of the footage’s look was achieved in-camera by cinematographer Mike Gioulakis, the team at Ingenuity Studios ( incorporated numerous VFX, including the twinkling stars and UFOs that circle above her.

“Allison is a serious student of cinema,” says Bahat. “She is already a very confident filmmaker who knows what she’s after and is just now getting the chance to put her ideas on film at scale. Working on this video alongside her was a purely creative experience.” 
Cowboy was shot on an Arri Alexa Mini with Panavision Primos. It was edited in remote sessions by Stacy Peterson at Cut+Run (, and colored by Michael Hatzer at Technicolor.