Music Video: Jack Savoretti — <I>Secret Life</I>
June 29, 2021

Music Video: Jack Savoretti — Secret Life

The music video for Jack Savoretti’s latest single, Secret Life, was released in June and  takes viewers on a leisurely journey from the aisles of a London supermarket to a field in the English countryside, all while the singer rolls about in a shopping cart. The project was produced by Great Guns (, with Calum Macdiarmid directing.

The video begins in a supermarket, with Savoretti sitting in a cart that is spinning in circles. It’s soon revealed that the cart is not being controlled by anyone, and instead moves on its own.

Producer Tim Francis says the key challenge for the video was how the team was going to make the cart move on its own?

“I was on Instagram, trying to find some inspiration, and I remembered I'd seen the Agito modular dolly system on a demo video, outside of a hangar tracking next to a car. I went to Motion Impossible’s Instagram page, and I saw that they'd worked with a photography friend of mine, and then that just sort of clicked…and I thought that if you put a camera on it, then maybe you could put a shopping trolley on it.”

“The speed of the Agito was something that was really vital,” adds Macdiarmid, “because we wanted to glide shots where it actually looked like Jack was properly moving. Agito’s swift and seamless moves made it the best solution for creating that movement effect. And on top of that, because it was so small, we could have it in all the scenes as it was very easy to paint out.”
Max Whitting served as director of photography on the project and says the Agito ( saved a lot of time compared to using a tracking vehicle or similar. 

“It was really quick to set up and break down,” says Whitting, “so we managed to get a lot of shots in a short time frame.”
Agito also brought significant flexibility and customization options to the production, with a tower that allowed for both low and high shots, as well as removable tracks, enabling the team to easily secure a variety of shots.
“We were already convinced about bringing the Agito on-set, as it was literally the only tool that allowed us to capture the shots we wanted,” notes Macdiarmid. ”But even after bringing it on-set, we discovered more about what it was capable of. It particularly impressed us on the racecourses and the road, not only because of its speed, but also its incredible stability.”