North Star Media turns 20, celebrates numerous song placements
June 16, 2021

North Star Media turns 20, celebrates numerous song placements

DETROIT, MI — North Star Media (, the family-owned music licensing and publishing company, is marking its 20th anniversary with number of recent song placements in films, TV shows, advertising campaigns and multi-media projects.

Photo (L-R): North Star Media’s John Sepetys, Jordan Dorfman and Chris Breest

Spearheaded by president/CEO Jordan Dorfman and senior VP of A&R John Sepetys, the company’s credits include providing music for clients such as Adidas, Amazon, Chevrolet, Coca-Cola, Disney, EA Games, Facebook, Ford, HBO, Microsoft, NASCAR, Netflix, NFL Network, Nike, Target, Tostitos, Victoria’s Secret and WWE, among many others. 

Recently, the company contributed to an international ad campaign for Maybelline Colossal Mascara, which features “You Da Boss” by Janaé E. The company also licensed the theme song for TBS’s Go-Big Show, which makes use of “Go Big or Go Home” by Chuxx Morris. A Volkswagen campaign in China promoting the 2021 Teramont Crossover SUV features “Walk Like Giants” by Matt Beilis. For ESPN’s NCAA Women’s College World Series promo, North Star Media license “I Got This Feeling” by Knives At Sea (featuring Brittany Pfantz). And a Nintendo Switch/Pokémon ad features the track “Animals” by Seawves.

“North Star Media is a family-owned and operated business in every sense of the word, with my colleagues, and each of our artists, having become extended members of my own family,” says Dorfman. “It’s truly a joy to work with such amazing people, both personally and professionally. We have a saying around here that teamwork makes the dream work. We live that motto each and every day. While we pride ourselves on offering the personal service and attention of a boutique publisher, we are fortunate to enjoy the solid financial backing of our parent company - North Star Partners. As such, we have the ability to offer the reach, resources and expertise of a much bigger industry player.”