Planar launches virtual production initiative
June 24, 2021

Planar launches virtual production initiative

PORTLAND, OR — Planar (, a developer of visualization technology, has launched Planar Studios, a new initiative that’s a combination of advanced technologies, industry partnerships and personnel that collectively can create realistic on-screen content for the VP and XR industries.

Planar solutions for VP and XR are currently being deployed worldwide, including at Orbital Virtual Studios, an LA-based virtual production studio dedicated to producing movies, music videos and commercials, from pre-production design and development, to production, photography and all the way through post production. 

“LED display technology is taking the production industry by storm, enabling new techniques and processes that are transforming the way video producers create incredibly realistic action and transport audiences to new worlds,” explains AJ Wedding, director and co-founder of Orbital Virtual Studios. “Having seen and experienced Planar’s state-of-the-art LED display technology firsthand, and worked closely with their team on many shoots, I have no doubt that the company delivers the superior visual performance, support and versatility today’s movie directors and producers need to create VP projects like we’ve never seen before.” 

Planar Studios is supported by Planar’s dedicated VP and XR team, which is backed by the company’s team of trained and experienced pre-sales and post-sales product specialists. As a result, Planar is able to provide a one-stop shop that addresses customers’ VP and XR needs, from design to deployment and post-sales. The initiative is strengthened by collaboration with leading partners that specialize in digital production and developing next-generation visual storytelling tools. 

This starts with Planar’s sister company, NaturalPoint, which creates the OptiTrack family of motion-capture software and high-speed tracking cameras, in addition to providing contract engineering services. While LED display technology and motion capture are significant components of VP and XR environments, successful studio implementation also requires a broad range of hardware, software and services. Planar is working closely with leaders delivering in these areas, including Epic Games Unreal Engine, Disguise, Brompton Technology and Colorlight.

“We are proud and honored to work with the world’s leading creative and technological professionals as we set out to perfect the art of VP,” says executive VP, Adam Schmidt. “Recent developments in VP and XR are already unlocking wonderful capabilities for storytellers, but we’re just scratching the surface. We recognize advanced technological development, productive industry partnerships and a dedicated team of experts to be key in helping customers overcome creative limitations. Planar Studios is our response and will be a driving force in unlocking the future of VP and XR.”