Signiant names Dan Marshall chief revenue officer
May 4, 2021

Signiant names Dan Marshall chief revenue officer

LEXINGTON, MA — Signiant ( has appointed Dan Marshall to the newly-created role of chief revenue officer, reporting directly to CEO, Margaret Craig. Marshall will be responsible for driving all of the company's global sales activities.    
Signiant is known for optimizing the transfer of large files over IP networks, and the company’s role in the media technology business has expanded dramatically in recent years. In today's hybrid cloud, multi-cloud world, the company's Software Defined Content Exchange (SDCX) platform provides the connective fabric between globally distributed content repositories ⎯ both within and between media companies of all sizes. 

Marshall brings many years of experience building and driving high-performance, customer-centric sales organizations in the media technology sector. He joins Signiant from Amazon Web Services (AWS), where he led several large teams involved in implementing media workflows in the cloud. Marshall joined AWS in 2015 via its acquisition of Elemental Technologies, a pioneer in multi-screen video streaming technologies. Prior to Elemental, he managed sales and other customer-facing functions for Omneon.

"Dan's knowledge of the industry and his relationships with key customers are second to none," says Craig. "I'm thrilled to welcome him to the leadership team and the timing is perfect. Signiant's market momentum continues to accelerate, driven by SaaS products that solve mission-critical problems today while laying the groundwork for a much broader platform vision going forward. As a trusted advisor to media executives around the world, Dan will jumpstart our ability to deliver the Signiant message and engage with the industry at a strategic level.”
"During my time at AWS, I was deeply involved in conceptualizing and implementing the next-generation media supply chain, and I want to continue to play an active role in supporting customers on that journey,” Marshall adds. “Building on a foundation of widely-deployed transport optimization technology, Signiant is the only media tech company that is pursuing a true platform strategy. This approach allows us to deliver even greater value to our customers ⎯ we're driving down TCO by delivering economies of scale, reduced complexity, and agile, efficient workflows. I know these are the things that matter to media enterprises in today's challenging environment, and I'm excited to join an innovative, entrepreneurial software organization that is already on a high-growth trajectory."