SANTA MONICA – Universal Publishing Production Music has announced that two of its companies – Santa Monica-based Universal Production Music and Dallas-based FirstCom Music – are merging to create a new US-based production music powerhouse. The combined entity will operate as Universal Production Music and will take advantage of its world-class production music library, search technologies, creative teams and streamlined licensing capabilities.
As part of the global Universal Production Music family, which has operations across more than 30 countries, the combination will also draw upon the resources of its parent company, Universal Music Group, a leader in music-based entertainment.
“The marriage of these two US-based production music superstars highlights Universal Production Music’s place as the industry’s finest, truly global brand,” says Michael Sammis, president of Universal Production Music. “Our newly combined US team will partner with colleagues around the world to pursue new talent, develop innovative services, and use trend insights to benefit our customers’ projects. Together, they will continue to drive innovation while delivering superior music and services to our client base.”
In the US, Universal Production Music will operate under the leadership of Noah Rubinstein, VP of sales & marketing, and Carl Peel, VP of repertoire.
“Combining our efforts offers clients a more expansive pool of artists, composers and producers to meet their real-time demands for compelling, new music,” Peel explains. “This also creates more opportunities for our artist producers, as well as greater exposure for their music and access to more channels and client projects.”
“Current customers will continue to be supported by the same dedicated and knowledgeable account managers and search specialists whom they’ve trusted for years,” adds Rubinstein. “We’ve brought the best of both worlds together and we’re now uniquely positioned to serve clients and prospective clients in every key vertical.”
The company’s merged catalogue will be available through the single, expanded Universal Production Music website: www.universalproductionmusic.com.