LOS ANGELES — The Den (thedeneditorial.com), the bicoastal, woman-owned edit house that launched last year, has welcomed Vic Palumbo to the studio as president/managing director. Palumbo has shot all over the world and lived in seven different cities. After graduation, he moved to LA and spent two years cutting his teeth on-set, including a stint on the television show Northern Exposure. Switching to the agency side, he gained experience running a range of campaigns and helped build one of the biggest standalone agency production studios in the world while working as a partner at Deutsch.
Having worked on thousands of campaigns over the course of his career, Palumbo has collaborated on more than 20 Super Bowl spots and garnered many prestigious awards, including 50 Cannes Lions, D&AD Black Pencils, seven Emmy nominations, and an Emmy for Outstanding Commercial of the Year.
“They aren’t trying to retrofit an old model into a new system,” he says of The Den. “They are native to this environment, which is a superpower. As we come out of the pandemic and move forward, there’s incredible potential for The Den to get even stronger, hire even more quality talent and do even bigger and better work.”
Trust, Palumbo notes, is the commodity in highest demand these days.
“As you switch from being in-person to working remotely, there’s an incredible amount of trust you need to have for the people on your team – specifically your editor – to create high-caliber work.”
Christjan Jordan, co-founder/editor of The Den says, “Vic’s experience as a leader in our industry is virtually unparalleled. He brings tremendous skills and is such an asset to our team as well as our clients, and we look forward to charting new territory alongside him.”