Zeiss & Frame.io partner to deliver Sundance experience
April 13, 2021

Zeiss & Frame.io partner to deliver Sundance experience

MUNICH, GERMANY — Each year, the Zeiss team heads to Park City, UT, for the Sundance Film Festival, hosting an annual live event and series of interviews with cinematographers, whose projects are screening at the event. This year, Zeiss set out to capture and share the spirit of the festival with their online community through social media. 

With the help of LA-based editor Bryan Tanori and the Frame.io team, including SVP of innovation Michael Cioni, Zeiss was able to shoot, edit and deliver 10 promotional videos and post to their social channels while the festival was in progress. The footage, captured with an 8K Red camera, coupled with Zeiss Supreme Prime Radiance lenses, was automatically sent to a Teradek Cube 655 encoder, instantly creating high-quality H.264 proxies, which Tanori could then access immediately in DaVinci Resolve.

Every clip had matching timecode and metadata that referenced the original camera files, and the Zeiss team in Park City could also view the footage as it was being shot through Frame.io on their iPhones, iPads or laptops. Select takes would be marked, then the edit could begin. This production marked the first commercial use of Frame.io’s C2C workflow.

For more on “Remote Workflows” and “Cameras & Lenses”, check out Post’s March/April issue.