1stAveMachine adds EP Scott Gemmell
October 17, 2022

1stAveMachine adds EP Scott Gemmell

BROOKLYN, NY — Storytelling production company 1stAveMachine (www.1stavemachine.com) has elevated its leadership team with the recent addition of executive producer Scott Gemmell. Formerly a partner/EP at StarBeast and Traction Ave. Films, as well as VP/head of studio, content production, at Jaunt X, Gemmell has delivered high quality content across many mediums. His experience includes working closely with top brands and agencies, including AT&T, Audi, Budweiser, Disney, Electronic Arts, Gatorade, Google, Lexus, Microsoft and Sony. His most notable work include Nike’s Biomorph, Toyota’s The Real Deal, and Nissan Rogue’s Commute, helmed by director F. Gary Gray.

Outside of advertising, Gemmell’s previous stint as the EP and head of production at Digital Domain 3.0 earned him numerous accolades, including an Academy Award nomination for Transformers: Dark of the Moon. Gemmell’s Emmy nomination came from a partnership with ESPN, detailing the story of teen Jacob Jarvis, an Ohio State football fan with Duchenne Muscular Dystrophy. 

Now at 1stAveMachine, Gemmell will steward the directorial roster and be responsible for ensuring the quality of content with the growing demand of emerging technology. “

1stAve has always pushed to be at the forefront of utilizing new tech to create content,” he says. “While they set the highest bar of quality in traditional broadcast commercials and content, they’re also leaning into innovative and even disruptive ways to create content by partnering with global technology companies and platforms. As a leader, my job is to help foster the team’s creativity and bend and shape our content to make it malleable to new technological methodologies.”