Adobe seeing adoption of 'Camera to Cloud' strategy
April 21, 2022

Adobe seeing adoption of 'Camera to Cloud' strategy

SAN JOSE, CA — Adobe ( will be showing several advancements at this month’s NAB Show in Las Vegas, including Camera to Cloud integrations with a number of partners, and the new app for Apple TV 4K.

Camera to Cloud allows production teams to share footage with team members quickly after it’s been captured, eliminating the need to ship media, or even have removable media., which is now part of Adobe, released an open API back in February of 2021, allowing any manufacturer that wants to transition to a cloud strategy to easily adopt this solution. At NAB, several manufacturers will show the results of their adoption of the C2C concept.

Teradek’s new Serv 4K now adds the ability to automatically send low-bandwidth, timecode-accurate, 10-bit 4K HEVC proxies of original camera files from leading digital cinema cameras instantly to Right away, 4K files can then be sent to a colorist or editor, who can begin working without having to swap out proxies for hero dalies later in the process.

Atomos is showing the new seven-inch Shogun Connect ($1,499), along with a Connect  add-on module ($399) for its existing Ninja V and Ninja V+ recorder/monitors.’s C2C workflow can be used with any camera that outputs HDMI video. Atomos Connect brings Camera to Cloud to most cameras featuring an HDMI output. Shogun Connect has technology built in for delivering footage directly to The company plans to ship the Connect devices this June.

Filmic Pro, the popular cinema camera app for iOS and Android devices ($14.99), is enabling content creators to instantly upload camera video to creative teams anywhere in the world. The Filmic Pro Cinematographer Kit will be available as an in-app purchase ($13.99) from Filmic, and will allow users to simply generate low-bandwidth proxy versions of a Filmic Pro clip and upload it directly to the cloud, where editors, colorists and designers can get to work. Proxies can include 720, 1080LQ or 1080HQ formats.

FilmLight, the maker of the Baselight color grading system, is now offering integration. The partnership helps to create an end-to-end ecosystem for colorists, post houses, agencies and entertainment companies creating feature films, episodic TV, and premium broadcast or streaming content.

In related news, the new app for Apple TV is designed to allow executives to quickly review content in 10-bit 4K HDR. Adobe is also introducing two powerful features to enhance content security: Digital Rights Management (DRM) and Two-Factor Authentication (2FA). DRM is a multiple encryption method that prevents unauthorized viewing and piracy by allowing only encrypted files to be viewable in the web app, iPhone app, Apple TV and integrations. Two-Factor Authentication adds an additional layer of security to verify user identity upon login. Admins for Enterprise can enable 2FA for an entire account, and team members can use popular time-based, one-time authentication apps like Authy, Google, Microsoft, and Okta, or SMS to receive a passcode.

Camera to Cloud is available now, and C2C features are included at no additional cost for customers with a paid account or with Adobe Creative Cloud.