Ateliere’s Connect platform adds integrations with Apple iTunes, Amazon Prime Video
May 3, 2022

Ateliere’s Connect platform adds integrations with Apple iTunes, Amazon Prime Video

BEVERLY HILLS, CA — At NAB 2022, Ateliere Creative Technologies ( showcased the full range of its Ateliere Connect cloud-native digital supply chain platform, unveiling a diverse range of new features and technology updates to support customers’ changing workflows. The company has added support for streamlining content delivery to two of the most commonly used on-demand services: Apple iTunes and Amazon Prime Video. 

“The amount of content being created, managed and distributed is immense, on a scale and pace that was unimaginable just a few years ago,” notes Dan Goman, CEO of Ateliere Creative Technologies. “Media and entertainment professionals need new tools to manage their changing workflows. Our new integrations with Apple iTunes and Amazon Prime are perfect examples of the Ateliere platform’s unique ability to evolve and scale with customers as they explore new ways to manage libraries, reduce archiving costs and monetize content.”

Using the Ateliere Connect platform, content owners can regain control of their digital supply chain and realize the benefits of fully automating the process of managing, packaging and delivering content. This includes reducing the transcoding time for a title by 35x, and reducing library storage footprint by more than 75 percent. Collectively, this can provide significant annual savings.

At NAB, Ateliere showed the Connect platform with added support for Apple iTunes packages via Apple Transporter using the ITMSP format. An iTunes Package is a directory that contains the data necessary to describe a product: video files, poster images and metadata, with each package representing a movie or episodic product on iTunes. This new integration makes it easier for customers to deliver their content to iTunes, traditionally a complicated, error-prone and highly technical process.

Support for the Apple iTunes workflow within Ateliere Connect enables the automated cloud-native orchestration platform to perform the necessary checks and ensure all assets and metadata are correctly formatted, taking that burden off the user. Delivery is via Aspera on Cloud, which is fully integrated into Connect for fast and reliable transportation. Through Ateliere Connect, customers can now also create content packages for branded channels or as stand-alone content on Apple TV.

Ateliere also highlighted expanded support for delivering content to Amazon Channels, allowing content owners to create their own customized and branded experiences on Amazon Prime tied to specific movie and TV content. Additionally, Ateliere Connect now supports the Media Manifest Core (MMC) and Media Entertainment Core (MEC) standards, which are part of Amazon Prime Video’s global delivery specifications.