Editbar announces signings and promotion
June 6, 2022

Editbar announces signings and promotion

BOSTON — Editbar (http://editbar.com) is now representing three additional editors whose work encompasses many genres, with story at the heart of each collaboration. Jacks Genega, Louie Cohen and Jon Daniel bring their signature talent to the creative editorial company’s roster.

“At its core, Editbar is its talent and community, and while we love our wonderful space, a lot of doors have opened knowing that our editors can be based anywhere as long as they are where our clients need them to be for the project.” explains Phoebe Cole, Editbar EP. “We put creativity at the forefront of everything and work incredibly hard to deliver for our clients. Jacks, Louie, Jon…and everyone on our roster are driven by the same principals. We’ve been talking about adding to our tight-knit group for a while now and things have beautifully fallen into place at just the right time.”

Editor Jacks Genega’s career was established at Lost Planet, and she has worked on commercial campaigns, documentary shorts, music videos and other branded content. Among them, collaborations with Smuggler director Henry-Alex Rubin on spots for Coca-Cola and American Express, and with Independent Media’s Janusz Kaminski on a spot for New York Times Magazine featuring Cate Blanchett. She has also collaborated with Spider-Man Homecoming's director Jon Watts on a music video, and has worked alongside Spike Lee on a Clio-winning documentary-short for Cadillac. Her award-winning work includes the Cannes Grand Prix-Promo Lion for a campaign with Ogilvy Brazil, and she was also recognized for her achievement as VFX designer on Florence and The Machine's Dog Days Are Over, winning an MTV Video Music Award for Best Art Direction.

Louie Cohen brings a decade-long adventure in editing to his collaboration with Editbar. His experience includes films, national commercials, promos, music videos, and 360-degree videos, including branded content and high-energy spots for NFL, Taco Bell, State Farm and ESPN. As a promo editor for Shapes and Forms he enticed viewers with “What To Watch,” and was part of the innovation team at Specular Theory, editing 360-degree projects, including episodes of the YouTube Red 360 Series MatPat's GameLab. 

Jon Daniel first developed a curiosity for editing using analog tape-to-tape, making linear edits in high school. He started his career at Crew Cuts as a runner, handling random office jobs, and then assisting Clayton Hemmert for four years before being promoted to editor. He helped Digitas North America win the Comcast account, which became a consistent client and life-changer in many ways, as he met his future wife in the edit bay. In 2019 he started working in television. He joined the Motion Picture Editors Guild, and has been working in TV and advertising ever since. Among his credits are Drew Michael: Red Blue and Green (HBO Max), Girls4Eva (Peacock), Inside Amy Schumer (HBO Max), and comedy spots for Xfinity, Google Android and Citibank. 

In related news, Danny Weeks was also recently promoted. He has been a part of the Editbar family for many years, joining the company as an intern right out of college, and quickly becoming a trusted assistant.  Through films, music videos, and ads, he enjoys blending meaningful audio and visuals to create engaging experiences. 

“Everyone at Editbar really puts themselves out there to create a supportive environment and I am a product of it,” notes Weeks. “To be a part of a team that makes people feel something with story is what makes me wildly excited about editing. Everyone at Editbar, our creative partners, and clients are co-conspirators in this amazing experience.”