Elements launches cloud solution for M&E workflows
May 2, 2022

Elements launches cloud solution for M&E workflows

DUSSELDORF, GERMANY — Elements (elements.tv), a specialist in high performance media storage, was at the 2022 NAB Show in Las Vegas with its new cloud solution. The software platform runs on the customer’s preferred cloud service, while providing integration with popular editing applications.

“Obviously, using the cloud reduces the cost of complex hardware on your premises,” explains André Kamps, CEO of Elements. “That was just our starting point, as we set out to deliver real workflow innovations tailored to the specific needs and constraints of the media and entertainment industry.”

The Elements media storage and workflow ecosystem provides both speed and interconnectivity. In part, this is due to the adoption of BeeGFS, the ultra-modern file system for speed, developed by ThinkParQ at the Fraunhofer ITWM. Elements has implemented this same file system for cloud storage. The result is a familiar and powerful user experience, coupled with the elastic scalability of the cloud. Elements ensures that wherever the content resides, every user has low-latency access to it, even in a remote, collaborative production infrastructure. They also can access the Elements Media Library from anywhere to preview, share and collaborate.

“We are all aware of the plus points of the cloud, like very high availability and only paying for what you use,” Kamps added. “What we bring is the understanding of the real needs of the post industry, not least in supporting Adobe Premiere Pro, Avid Media Composer, DaVinci Resolve and all the other applications that professionals rely on. We guarantee the best possible performance, and we enable you to use your favorite cloud supplier.”