LOS ANGELES — Theatrical marketing agency Open Road (openroad.la) has launched a new branding and design division called PopClutch (popclutch.openroad.la). Coinciding with the announcement, Paul Brodie, senior creative director at Open Road, has been elevated to executive creative director/head of creative at PopClutch.
Photo (L-R) Sharre Jacoby and Paul Brodie
Brodie’s wide-ranging experience spans two decades in the broadcast industry, beginning with a fledgling Sky Sports in London, and followed by roles at Showtime Networks, ABC Entertainment Networks and branding agency Troika. He joined Open Road in 2020, running creative for all of their design and motion. Brodie will partner in the leadership of PopClutch with executive producer/head of production, Sharre Jacoby, who most recently spent more than seven years as SVP/executive producer at Known Global (previously Stun Creative), overseeing production and operations. Prior to this, she ran production for branding agency Pembrook Productions. She also spent more than 13 years supervising the motion graphics division at New Wave Entertainment. In addition, Jacoby was a post production supervisor on multiple films and TV series.
“Paul and Sharre are accomplished and highly regarded marketing and design executives,” notes Alan Baral, CEO of Open Road. “Paul has played a pivotal role in evolving Open Road’s design team into what it is today. Sharre has built and managed some of the most awarded marketing teams in town and maintains deep relationships across the industry. As we continue to grow, we want Open Road to better reflect our increased capabilities.”
PopClutch’s expanded branding and design talents will operate in tandem with Open Road. Capable of editorial, music, copywriting and finishing, the businesses will take a specialized, multi-pronged approach to each project and provide a holistic suite of skills.
Baral and Lon Moeller acquired Open Road in 2016.
“Since 2016, our capabilities have expanded to include show opens and show packaging, conceptual launch pieces, the evolution of multiple entertainment brands and 360 marketing campaigns including talent shoots,” notes Moeller. “PopClutch will be a dedicated creative force of branding, marketing and design, backed by the creative and editorial power for which Open Road has always been known.”
Baral adds, “Open Road looks forward to expanding its creative horizons with the launch of PopClutch, which will undoubtedly attract new opportunities.”
To actively further those goals, PopClutch has brought on Astra Reps for sales representation.